Winners of the Power of PURPLE Baby Photo & Essay Contest

Jeffersons Purple Crying

Carolina Parent is happy to announce the winners of The Power of PURPLE Baby Photo & Essay Contest co-sponsored by Carolina Parent and the Period of Purple Crying: Keeping Babies Safe in North Carolina. Parents of newborns ages 2-6 months old related in 75 words or less what helped empower them to be a better parent or caregiver during the Period of PURPLE Crying and shared a photo of their baby. Winners pictured here offered their top tips for parents:

First place: Jessica Simmons of Graham won a Tamara Lackey Photography photo shoot and an 8×10 photo.

“The biggest factor that I feel empowered me to become a better parent during the Period of Purple Crying was becoming knowledgeable to expect it, and knowledgeable that not only did it mean that I was not an incompetent mother, but also that it would not last forever. Because we had been educated on the concept, when our baby had periods of inconsolability, we were able to brush it off and even joke about it. We called the fussy evening period “the witching hours,” and we traded off baby duty to avoid becoming frustrated.

Second place: Dana Jefferson of Wake Forest won a Salubrius massage and Dixie Bell Smokehouse gift certificate.

“…I knew that I had a plethora of support from my partner. We watched the video (about the Period of PURPLE crying) in the hospital and loved the “Purple” acronym which made it easy for us to remember and apply the tactics. Armed with the knowledge we received in childbirth preparation classes and in the hospital, I felt confident that we knew what approach to take to soothe our baby.”

Third place: Lalita Guenther of Fayetteville won a gift basket from the National Center on Shaken Baby Syndrome.

“I feel I have become a more understanding mother during the Period of Purple Crying by just knowing that what is happening is normal and he is OK. My mother and I have established a name for my son whenever he is being purple. He is now more commonly known as Mr. Grumpy Pants.”

The Period of PURPLE Crying is a time in early infancy when babies cry, sometimes inconsolably, for hours. PURPLE stands for: Peak of crying, Unexpected, Resists soothing, Pain-like face, Long lasting, Evening. The program educates parents and other caregivers to help them understand and cope with this normal developmental phase of infancy. Please visit for more information.

The Period of PURPLE Crying: Keeping Babies Safe in North Carolina is the largest and most comprehensive evidence-based shaken baby prevention initiative in the country. By changing expectations and social norms about infant crying, the program seeks to significantly reduce the number of deaths and serious injuries that occur when frustrated caregivers shake crying babies. Led by teams from the University of North Carolina Injury Prevention Research Center, the Center for Child & Family Health, and the National Center on Shaken Baby Syndrome, the project is a collaboration of private nonprofits, foundations, associations, government and military organizations.

What to expect during the Period of PURPLE Crying

All babies cry, some a lot more than others and sometimes inconsolably.

Increased crying is a normal developmental stage in early infancy called the Period of PURPLE Crying.

The Period of PURPLE Crying usually lasts for 3-5 months, and may be frustrating, but will end.

Babies can be healthy and normal, even if they cry up to five hours a day. Crying can come and go and you don’t always know why.

When babies cry, check first to see if they’re hungry, tired or need changing.

Use soothing techniques such as holding the baby close with skin-to-skin contact, comforting the baby with a warm bath, going outside or for a ride in the car, or talking or singing in a soft, low voice.

Caregivers are able to help the baby stop crying, but not always and this is normal.

Remember, caregivers can always check with a doctor to see if there is something wrong that is causing the crying.

When the crying gets to be frustrating, the most important thing a parent or caregiver can do is to put the baby down in a safe place, walk away for a few minutes and calm down before going back to check on the baby.

Crying is the number one reason parents shake and hurt their baby. It’s normal to get frustrated. What parents and caregivers do with that frustration can make all the difference — sometimes the difference between life or death. Tell everyone who cares for your child about the Period of PURPLE Crying.

Source: The Period of PURPLE Crying: Keeping Babies Safe in North Carolina

Photo: Jefferson family by Kaitlin Rogers, Tamara Lackey Photography.

Categories: BT Development, Health and Development, Parent Support, Parenting