New Moon and Lola Store Opens in Cameron Village
On Tuesday I was invited to attend the Preview Party at the new Moon and Lola store in Cameron Village. This new location represents the fourth brick-and-mortar shop for the homegrown-brand based out of Apex that’s popular with women of all ages. Their colorful, modern-meets-traditional style is on-trend and recognizable.
As a digital and social media marketer, I am hyper-aware of branding and let me just say that the Moon and Lola team have taken it to an art form. The new Cameron Village location has that trademark look you find in all of the Moon and Lola stores. You know, that white-lacquer-and-lucite-for-days presentation that really lets the merchandise shine — with a splash of gold and hot pink (even the party snacks were pink, natch) and a wink and an air kiss to the Palm Beach lifestyle, dahling.
The modern-meets-traditional jewelry line is echoed in the store’s furnishings with the mid-century modern sputnik chandelier, Saarinen-inspired tulip table and Chinese Chippendale-style Taylor Burke Home Kings Grant chairs. I was oohing and ahhing to Moon and Lola public relations manager Kate Payne about the brass luggage carts, Italian ceramic greyhounds flanking the register, vintage jewelry case, fashion coffee table books and Jonathan Adler/Jeff Koons-esque animal accents that decorate — and elevate — the store. Even the massive, brass trellis raffle drum stopped me in my tracks. I geeked out about it to the lovely sales assistants nearby who were kind enough to listen to the ramblings of an interior design aficionado. The Moon and Lola staff is as friendly as they are stylish. Southern Hospitality abounds here.
Want to know something crazy? In talking to Kelly Shatat, the pharmacist-turned-jewelry-designer and the “Lola” of Moon and Lola, I casually mentioned that I moved to Raleigh from Charlottesville, Virginia. Out of the over 1,000 boutiques and specialty stores in 48 states that Moon and Lola is sold in, Kelly named the exact two Charlottesville boutiques that carry her line. Color me impressed. That is one plugged-in chief executive. On top of that, Kate even recalled two Moon and Lola items I featured in the Carolina Parent January Style column without any prompting. These ladies know the business through and through, and these observations represent just a small example of the kind of attention to detail and exemplary customer service you’ll find at Moon and Lola.
All of this and I haven’t even mentioned the actual product line yet. That’s called amazing branding, people. Here we go:
Partygoers fill the new light and bright Moon and Lola space at Cameron Village.
A vintage jewelry case displays Moon and Lola baubles.
The Londrina studs ($48) are showstoppers.
These fun throw pillows ($48) are designed in-house.
These personalized acrylic monogram necklaces ($48-$98) started it all.
Moon and Lola teamed up with Southern Living to create this ultimate statement piece. I love the addition of the single strand of turquoise crystal chain for that modern twist on a traditional style in the Southern Living Necklace ($128).
The Gramercy studs ($68) are my favorite of these “glitzy three” — and an Instagram favorite, too.
The Cuff Link collection that made Oprah’s 2014 Favorite Things List!
The new Matte Pearl collection ($38-$52) on display.
The “Lola’s Loves” room features a fun gallery wall and stationery, wall art, throw pillows, cork clutches and tassels and more. Photo courtesy of Moon and Lola.
These framed prints were found in the Lola’s Loves room.
Here are gorgeous statement necklaces on display in the “Lola’s Loves” room.
The new Moon and Lola Cameron Village store is located at 214 Cameron Street (a few doors down from Charlotte’s) and is now open to the public. What are your favorite looks from the new Moon and Lola store?
Lauren Isaacs, mom of one and digital media specialist for Carolina Parent and CarolinaParent.com, writes about everything that’s popular in modern motherhood. She also writes the Carolina Parent “Style” column.
This post was not sponsored. All opinions and selections are purely mine. Photos were taken by me for Carolina Parent unless noted differently.