Carolina Parent Wins 10 Parenting Media Association Awards During 2019 Recognition Ceremony

Accolades include three General Excellence honors
Logo courtesy of the Parenting Media Association

The Parenting Media Association announced the winners on Friday, March 1, of its 2019 editorial and design competition at a banquet held in St. Petersburg, Florida. 

PMA, a nonprofit representing the family media market since 1988, received 566 entries for magazine issues and digital products. Professor Reuben Stern of the University of Missouri’s School of Journalism oversaw the judging. The Overall General Excellence winners were Carolina Parent, PDX Parents, ParentingNH, SW Florida Parent & Child, Cincinnati Parent, Chesapeake Family Life, Metro Parent, Dallas Child and Chicago Parent.

"Entries in this year's contest demonstrate the impressive quality and ongoing commitment among these publications to provide parents across the country with important local resources and to entertain, inform and build community," Stern says. "The design and writing have become noticeably more sophisticated."

Carolina Parent took home 10 PMA awards for the 25,001-44,999 circulation group this year, including three General Excellence awards, the highest awards offered: 

  1. GOLD – Ancillary General Excellence for 2018-19 Education Guide
  2. SILVER – Website General Excellence (for best website
  3. BRONZE – General Excellence (for best print magazine)
  4. GOLD – Cover Lines (for February and August 2018 covers)
  5. GOLD – Best Use of Social Media: "#cpturns30 Social Media Campaign"
  6. GOLD – Personal Essay: "It's Your Loss, Too" by Elliot Acosta
  7. GOLD – Nontraditional Story Form: "30 Ways Parenting Has Changed Since 1988" by the Carolina Parent staff
  8. BRONZE – Calendar of Events
  9. BRONZE – Service Feature: "Make Memories, Not Messes" by Mandy Howard
  10. BRONZE – General Feature Writing: "The Zero Waste Challenge" by Mick Schulte

Below are the awards Carolina Parent won,
along with the judges' explanations for each award.

Judges' Comments

GOLD – Ancillary General Excellence for Carolina Parent's 2018-19 Education Guide

"There is an impressive volume of information in here, and it approaches the topic of education in a number of ways, including colleges, technical training, and scholarships. The contents are clearly useful to a wide readership."

SILVER – Website General Excellence

"This site does a particularly great job of providing guides and evergreen content that bring readers back to the website repeatedly, although the content appears to be updated continuously."

BRONZE – General Excellence (for print issue)

"This publication is notable for story ideas that are bold, contemporary, thoughtful and satisfying. To suit a wide interest, the staff delivers a wealth of content across multiple age groups, from preschool to college. Many features take a practical, no-nonsense approach, with structured lists and tips about everything from parental controls on video games to raising self-driven kids. Other stories, such as one about miscarriage from a father’s perspective, adopt a more appropriate, serious tone."

GOLD – Coverlines

"With a focus on strong reader-service stories, such as superhero school supplies or managing middle school tweens, these clever cover lines engage readers and help build anticipation for the subject matter. The writing displays a winning combination of creativity and active descriptions."

GOLD – Personal Essay for "It's Your Loss, Too" by Elliot Acosta

"This account from a father’s perspective does not diminish the emotional and physical toll a miscarriage takes on the mother, but it also draws in the father and his experiences with trauma, grief and loss. The piece is rich in moments from the author’s own story and is particularly strong for the sense of honesty that comes through.  "

GOLD – Nontraditional Story Form for "30 Ways Parenting Has Changed Since 1988" by the Carolina Parent staff

"This compilation of observations from readers provides a fun conversation starter along with an excellent example of harnessing the collective wisdom of the community. The inclusion of observations from staff members — along with historic portraits of them — provides a fun touch that forges additional connection between the publication and its audience."

GOLD – Best Use of Social Media for "#cpturns30 Social Media Campaign"

"A 30th birthday is something to celebrate, and the staff skillfully kept the party going, celebrating all September long through the #cpturns30 social media campaign. The creative use of hashtags on Facebook and Twitter effectively alerted followers to posts featuring giveaways, commemorations and special coverage."




BRONZE – Calendar of Events

"Using pull-out themes, such as Performances or Festivals makes this calendar very friendly for advance planning. It’s an entertaining read even for people who don’t end up going to the things listed."

BRONZE – Service Feature for "Make Memories, Not Messes" by Mandy Howard

"A combination of humor and helpful suggestions make this feature a winning story about managing digital photo files. Human-interest elements bring readers into the subject matter while a list of resources provides direction so families can dig out from their own unorganized photo files to preserve memories for years to come."

BRONZE – General Feature Writing for "The Zero Waste Challenge" by Mick Schulte

"In a world threatened by global warming and plastic oceans comes a timely account of a large family’s quest to go trash-free. Honestly told by a newbie and busy mom, the story offers real human perspective on the process of gaining awareness and the motivation to heal the Earth. The list of simple ways to start is easy to read and inspiring."


Last year, Carolina Parent won two golds, two silvers and a bronze in the 2018 PMA Awards, and the year before the magazine received one gold and two silvers

Learn more about PMA, its awards and its member magazines.


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