Carolina Parent Strikes Gold at 2018 Parenting Media Awards Ceremony
Triangle parenting magazine takes home two golds, two silvers and a bronze
The Parenting Media Association announced the winners on Saturday, March 3, of its editorial and design competition at a banquet held at the conclusion of its annual meeting in St. Petersburg, Florida, on Friday, March 2, 2018.
PMA, a nonprofit representing the family media market since 1988, received 560 entries for 2017 magazines issues and digital products. Reuben Stern, a professor at the University of Missouri’s School of Journalism, oversaw the judging. In sum, 148 awards were given in editorial categories, 84 in design categories, 23 awards for Ancillary Publications, 19 awards in the Digital Media space and 29 for General Excellence.
Carolina Parent took home five PMA awards for the 25,001-44,999 circulation group this year:
- GOLD – Website General Excellence for Best Website
- GOLD – Nontraditional Story Form for "6 Sensory Fun Activities in the Triangle" by Adrian Wood
- SILVER – Ancillary General Excellence for “The Triangle Go-To Guide"
- SILVER – Ancillary Writing Feature for “DNA Sequencing: A Promising Development in Diagnosing Inherited Diseases” by Caitlin Wheeler
- BRONZE – Calendar of Events
“Our awards recognize the best work done in our industry,” says PMA President Mary Cox. “Our member publications engage with families throughout the United States, Canada and Australia, be it through print, websites, email, social media and events. Our collective goal is to making parenting easier — after all, it’s the most important job in the world — and even more of a fun ride.”
Below are the awards Carolina Parent won, along with the judges' explanations for each award.
GOLD – Website General Excellence for Best Website
"If there is a recipe for a perfect parenting website, this would be it. The editorial content is relevant and up to date. The site is visually appealing with a strong use of color, white space and font choice. The navigation is easy to follow and connects readers to resources without having to scour a homepage. The judges especially appreciated the choice to place the directories and newsletter sign up together in the right rail. This demonstrates the editors’ understanding of what its readers consider its greatest utility and makes it even easier to connect them offsite, too."
GOLD – Nontraditional Story Form for "6 Sensory Fun Activities in the Triangle"
by Adrian Wood
"This story takes a creative point of view: It’s written from the perspective of the special needs child who would benefit from a trip to these places. Each suggested location includes why the kid would like it, along with comprehensive details to plan a visit."
SILVER – Ancillary General Excellence for “The Triangle Go-To Guide"
"Lots of lists and lots of content, but with some twists that kept it interesting. Everyone has a restaurant list, but a “readers’ favorite” list is something that’s unique and makes it feel like a very local, very personal publication. The cover is charming, and a departure from the “happy family close up” shot on so many covers."
SILVER – Ancillary Writing Feature for “DNA Sequencing: A Promising Development in Diagnosing Inherited Diseases” by Caitlin Wheeler
"This piece takes a complicated subject and does an excellent job of breaking into digestible components. The writer takes full advantage of the local experts in North Carolina’s Research Triangle and offers a smart explanation of the promise and challenges associated with DNA sequencing."
BRONZE – Calendar of Events
"This nicely organized section feels complete while offering fun themes such as the Great Backyard Bird Count or local festivals."
Learn more about PMA, its awards and its member magazines.