A Ray of Sunshine: Lilly Pulitzer for Target

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My two favorite stores are collaborating and I couldn’t be more excited for the launch of Lilly Pulitzer for Target on April 19!

Just announced yesterday, this limited-edition collection features 15 exclusive prints, created by Lilly Pulitzer artists, specifically for this Target collaboration. Available exclusively at all Target stores in the U.S. and Canada and on Target.com beginning April 19, the 250-piece collection includes apparel, accessories and shoes for women and girls, as well as home accents, outdoor entertaining accessories, beach gear, travel essentials and more.

And get this: Most items in the Lilly Pulitzer for Target collection are under $30 and start at only $2! Since the price tags of “regular” Lilly Pulitzer purchases hold me back from taking the proverbial plunge, I expect this collection to sell out immediately thanks to this amazing price point. I just know I’m going to be in training doing wind sprints through Target and arm curls with filled baskets like the “Crazy Target Lady” holiday ads leading up to the April 19 debut!

Here are some of my favorite looks:

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I just love the pom-pom trimmed placemats, napkins and scarves. Fingers crossed that we get more previews in the coming months! What looks from the Lilly for Target collection are you most looking forward to?

UPDATE: Want a sneak peak? Target released The Lilly Pulitzer for Target Look Book featuring 250 items — and it’s Palm Beach perfect!

Lauren Isaacs, mom of one and digital media specialist for Carolina Parent and CarolinaParent.com, writes about everything that’s popular in modern motherhood. She also writes the Carolina Parent “Style” column.

This post was not sponsored. All opinions and selections are purely mine. Photos courtesy of Target.

Categories: Pop Mom