Social Media Lessons From Playing Sports

A former Duke field hockey player shares insights


Published:

Laura Tierney played field hockey for Duke University.

Photo courtesy of Duke University

I grew up playing sports — from youth travel teams to high school athletics, and then at Duke University, where I had the honor of being named two-time captain of the field hockey team and a four-time Duke University All-American. I also played with the U.S. Women’s Junior National Field Hockey Team, representing our country at home and abroad. During this journey, I grew up with and navigated social media, which is why I have since hung up my cleats and now work as a social media coach to tens of thousands of students around the country. In today’s digital world, those timeless principles I learned as a student-athlete are more relevant than ever.  

So, here are five lessons I learned from playing sports that hopefully will help you and your kids navigate the complex, ever-changing world of social media. 

1. You represent something bigger than yourself. In team sports, there is the famous phrase that the name on the front of the jersey is just as important as the name on the back of the jersey. When it comes to social media, every person represents something bigger than himself or herself — whether it’s a family, school, team, musical group, club or employer. Everything you share on social media reflects your values — and is also a reflection of those with whom you connect. 

2. Be coachable. Playing field hockey at Duke University taught me so much about hard work and character — both on and off the field. I always tried to be coachable. Being coachable means you’re leaving room for the possibility that there’s something you haven’t learned yet that could make you even better. When it comes to social media, make sure you’re open to being coached by listening to parents, teachers, mentors and friends. 

3. Build a strong team. Whether you’re chasing a state championship, building a great Fantasy Football team or requesting references for a college application, it’s important to surround yourself with good people — even on social media. Why? Because who we surround ourselves with can fuel who we are and who we become. Think of everyone you follow on social media as your “team.” Do you have high standards for who joins your team? For whom you choose to follow? From whom you accept friend requests? Aim for a high character roster. 

4. Remember the fans in the stands. Like sports, you have a built-in audience on social media. People are watching, and while your wins are celebrated, your mistakes and missteps are often amplified and shared. It’s the social media equivalent of an instant replay. And just like scouts and coaches who watch athletes from the stands, future co-workers, mentors and bosses may request your “instant replays” down the road. Post with these future fans in mind. 

5. Go the extra mile. In sports, you aim to get out of your comfort zone and go the extra mile. This mindset can help you on social media, too. The promotional tools available for youth today are powerful. You can raise money for an important cause or shine a spotlight on an issue that’s important to you. Athletes, artists, musicians and actors can all create highlight reels to help propel them into opportunities they might not otherwise experience. 

I recently caught up with Derek Jones, assistant football coach at Duke University. Jones says savvy students are harnessing the power of social media to get the attention of coaches. “Given how NCAA rules limit calls and in-person meetings, social media is the new way to show us coaches your likes, interests and how you carry yourself,” he says. “It’s the new way for us to interview you.”

In sports, and in life, we all like to win. And when it comes to social media, winning means using it in positive, high character ways — ways that strengthen your reputation, build meaningful relationships and improve the world — one text, “snap” and post at a time. 

 

Laura Tierney, a digital native who got her first phone at age 13, is founder and president of The Social Institute, which offers students positive ways to handle one of the biggest drivers of their social development: social media. She also recently became a mom. Learn more at thesocialinstitute.com.

 

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December 2019

Come by the Finley Center any time during the day to participate in a collaborative community art project celebrating what you are thankful for! Play a game of “Roll a Turkey” and take home...

Cost: FREE. Registration is not required.

Where:
Historic Yates Mill County Park
4620 Lake Wheeler Road
Raleigh, NC  27603
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Telephone: 919-856-6675
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Girls ages 5-12 take their favorite doll and have a creative time together preparing for the holidays. Register by emailing llpolkhouse2@gmail.com.

Cost: $22/attendee, $20/sister

Where:
Historic Polk House
537 N. Blount St.
Raleigh, NC  27604
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Telephone: 919-676-6368
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Fun for the entire family, enjoy this wonderful, witty retelling of a classic fairy-tale. With a score consisting of well-known pop songs, follow Snow White and her Seven Dwarves as they try to...

Cost: $10-$60/person

Where:
Duke Energy Center for the Performing Arts
2 East South Street
Raleigh, NC  27601
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Sponsor: Duke Energy Center for the Performing Arts
Telephone: 919-996-8700
Contact Name: Blake Jones
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Fun for the entire family, enjoy this wonderful, witty retelling of a classic fairy-tale. With a score consisting of well-known pop songs, follow Snow White and her Seven Dwarves as they try to...

Cost: $10-$60/person

Where:
Duke Energy Center for the Performing Arts
2 East South Street
Raleigh, NC  27601
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Sponsor: Duke Energy Center for the Performing Arts
Telephone: 919-996-8700
Contact Name: Blake Jones
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Did you know bucks or male deer can grow a new set of antlers each year? Explore pelts, skulls, tracks, and scat of white-tailed deer through hands-on discovery stations. Then learn about the...

Cost: For all ages; FREE. Registration is required for everyone

Where:
Crowder County Park
4709 Ten-Ten Rd
Apex, NC  27529
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Telephone: 919-662-2854
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Fun for the entire family, enjoy this wonderful, witty retelling of a classic fairy-tale. With a score consisting of well-known pop songs, follow Snow White and her Seven Dwarves as they try to...

Cost: $10-$60/person

Where:
Duke Energy Center for the Performing Arts
2 East South Street
Raleigh, NC  27601
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Sponsor: Duke Energy Center for the Performing Arts
Telephone: 919-996-8700
Contact Name: Blake Jones
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Please join Admissions, Division Directors and our Head of School as they talk about Duke School’s unique program, specifically for incoming kindergarten through fourth grade students for the...

Cost: $0

Where:
Duke School
3716 Erwin Road
Durham, NC  27705
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Sponsor: Duke School
Telephone: 919-416-9420
Contact Name: Logan Blaylock

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Kids hike, make projects and engage in nature activities. Ages 5-8. Register online. Choose course #127198.

Cost: $9/resident, $12/nonresident

Where:
Stevens Nature Center/Hemlock Bluffs
2616 Kildaire Farm Rd.
Cary, NC  27518
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Telephone: 919-387-5980
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Have you ever wondered what happens to our wildlife during the winter? They have a variety of adaptations to help them get through the cold months. Come explore some of their techniques then take a...

Cost: Free

Where:
Harris Lake County Park
2112 County Park Dr.
New Hill, NC  27562
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Sponsor: Harris Lake County Park
Telephone: 919-387-4342
Contact Name: Joanne St. Clair
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There are a lot of dangers in the woods for deer and rabbits! Read a story about these mammals and practice hiding from predators during a fun game, then make a deer-themed craft. For ages 3-5...

Cost: FREE. Registration is required.

Where:
Crowder County Park
4709 Ten-Ten Rd
Apex, NC  27529
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Telephone: 919-662-2850

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Design and create a keepsake apron with vibrant markers and other fun decorations. After completing your apron, enjoy baking and decorating your own individual cake. Ages 6-10. 

Cost: $35/resident, $45/nonresident

Where:
Herbert C. Young Community Center
101 Wilkinson Ave.
Cary, NC
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Fun for the entire family, enjoy this wonderful, witty retelling of a classic fairy-tale. With a score consisting of well-known pop songs, follow Snow White and her Seven Dwarves as they try to...

Cost: $10-$60/person

Where:
Duke Energy Center for the Performing Arts
2 East South Street
Raleigh, NC  27601
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Sponsor: Duke Energy Center for the Performing Arts
Telephone: 919-996-8700
Contact Name: Blake Jones
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Come talk about books and eat pizza. No assigned reading prior to the meeting. Call or stop by to register: 919-245-2532.

Cost: Free

Where:
Orange County Public Library
137 W Margaret Lane
Hillsborough, NC  27278
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Sponsor: Orange County Public Library
Telephone: 191-924-52539
Contact Name: Libbie Hough
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Parents of children learn age-appropriate social skills for children ages 3-6. Register online by Nov. 28.

Cost: $22/person or $33/couple

Where:
Project Enlightenment
501 S. Boylan Ave.
Raleigh, NC  27603
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Fun for the entire family, enjoy this wonderful, witty retelling of a classic fairy-tale. With a score consisting of well-known pop songs, follow Snow White and her Seven Dwarves as they try to...

Cost: $10-$60/person

Where:
Duke Energy Center for the Performing Arts
2 East South Street
Raleigh, NC  27601
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Sponsor: Duke Energy Center for the Performing Arts
Telephone: 919-996-8700
Contact Name: Blake Jones
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Please visit the Homeschoolers of Holly Springs 4th Annual Holiday Market Day. Student entrepreneurs will be showcasing their products while learning about running their own businesses. All...

Cost: Free admission

Where:
Hope Community Church
2080 E Williams St
Apex, NC  27539
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As a Christmas gift to our community and surrounding area, Wake Forest Presbyterian Church delivers the true Christmas story in a stirring virtual “walk” through Bethlehem to the stable...

Cost: Free

Where:
Wake Forest Presbyterian Church
12605 Capital Blvd
Wake Forest, NC  27587
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Sponsor: Wake Forest Presbyterian Church
Telephone: 919-556-7777
Contact Name: Meghan Reynolds
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Want a fun arty Friday night activity for your teen? We've got the Teen Art Takeover just for them. Once a month we open up the community clay studio just for the 11-17 set. We have art...

Cost: $5 Resident/$6 nonresident

Where:
Chapel Hill Community Clay Studio
200 Plant Road
Chapel Hill, NC  27514
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Sponsor: Community Clay Studio and Chapel Hill Teen Center
Telephone: 919-968-2878
Contact Name: Robena Meek
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Fun for the entire family, enjoy this wonderful, witty retelling of a classic fairy-tale. With a score consisting of well-known pop songs, follow Snow White and her Seven Dwarves as they try to...

Cost: $10-$60/person

Where:
Duke Energy Center for the Performing Arts
2 East South Street
Raleigh, NC  27601
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Sponsor: Duke Energy Center for the Performing Arts
Telephone: 919-996-8700
Contact Name: Blake Jones
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Join the three ensembles of the Cary Youth Voices for choral music. Purchase tickets online. 

Cost: Free

Where:
Greenwood Forest Baptist Church
110 S.E. Maynard Rd.
Cary, NC  27511
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On season 6 of American Idol, Melinda Doolittle stunned both the audience and the judges with her powerhouse vocals and her personal charm. She placed third in the voting, and has since gone on to...

Cost: $28 + taxes and fees

Where:
The Clayton Center
111 E. Second Street
Clayton, NC  27520
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Sponsor: The Clayton Center
Telephone: 919-553-1737
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Meet at the Waterwise Garden (first parking lot on right) No preregistration required.Join our bird enthusiast, Vernon, for an easy walk while looking and listening for our feathered friends....

Cost: FREE

Where:
Lake Crabtree County Park
1400 Aviation Pkwy.
Morrisville, NC  27560
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Sponsor: Lake Crabtree County Park
Telephone: 919-460-3355
Contact Name: Carol Cunningham
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Give rugby a try. Take part in tag rugby pick-up games every Saturday morning at Baileywick Road Park, near the Second Shelter.  No experience necessary. All ages. 

Cost: Free

Where:
Baileywick Road Park
9501 Baileywick Rd
Second Shelter Field
Raleigh, NC  27615
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Sponsor: Raleigh Redhawks Rugby
Contact Name: denise travis
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See award-winning houses from the Town of Cary's 9th Annual Gingerbread House Competition on display. 

Cost: Free

Where:
Cary Arts Center
101 Dry Ave.
Cary, NC  27511
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Girls ages 5-12 take their favorite doll and have a creative time together preparing for the holidays. Register by emailing llpolkhouse2@gmail.com.

Cost: $22/attendee, $20/sister

Where:
Historic Polk House
537 N. Blount St.
Raleigh, NC  27604
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Telephone: 919-676-6368
Website »

More information

Ages 4-12 enjoy free arts and crafts. Registration not required. Children must have adult accompaniment. 

Cost: Free

Where:
Halle Cultural Arts Center
237 N. Salem St.
Apex, NC  27502
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Take your American Girl to enjoy crafts, games, tea etiquette and more. Registration required online. Ages 5-10. Choose course #127007 for the 11 a.m. tea or #127008 for the 1 p.m. tea. 

Cost: $21/child

Where:
Middle Creek Community Center
125 Middle Creek Ave.
Apex, NC  27539
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Get ready for the holidays with festive activities, shopping, a holiday concert at 5 p.m. and much more. 

Cost: Free

Where:
Lafayette Village
8450 Honeycutt Rd.
Raleigh, NC  27615
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Make an angel out of polymer clay to hang on a tree. Register online. Choose course #127353.

Cost: $19/resident, $25/nonresident

Where:
Cary Arts Center
101 Dry Ave.
Cary, NC  27511
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Kick off your holiday season with horse-drawn carriage rides, hot apple cider, live music, handmade crafts, holiday activities, and a visit with Ol' Saint Nick.

Cost: Free

Where:
Historic Oak View County Park
4028 Carya Drive
Raleigh, NC  27610
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Sponsor: Historic Oak View County Park
Telephone: 919-250-1013
Website »

More information

As a Christmas gift to our community and surrounding area, Wake Forest Presbyterian Church delivers the true Christmas story in a stirring virtual “walk” through Bethlehem to the stable...

Cost: Free

Where:
Wake Forest Presbyterian Church
12605 Capital Blvd
Wake Forest, NC  27587
View map »


Sponsor: Wake Forest Presbyterian Church
Telephone: 919-556-7777
Contact Name: Meghan Reynolds
Website »

More information

Ages 3-12 and their fathers enjoy a night of dancing, light refreshments, photos and more. Registration required at Rolesville Community Center.

Cost: $25.00 per couple, non-resident $30.00 per couple, $10.00 per additional child

Where:
Rolesville Community Center
514 Southtown Circle
Rolesville, NC  27571
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Website »

More information

Fun for the entire family, enjoy this wonderful, witty retelling of a classic fairy-tale. With a score consisting of well-known pop songs, follow Snow White and her Seven Dwarves as they try to...

Cost: $10-$60/person

Where:
Duke Energy Center for the Performing Arts
2 East South Street
Raleigh, NC  27601
View map »


Sponsor: Duke Energy Center for the Performing Arts
Telephone: 919-996-8700
Contact Name: Blake Jones
Website »

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