More Ambience Equals Less Eating
A study on how the environment affects eating habits reports that patrons of a revamped Hardee's fast-food restaurant, with tablecloths, window treatments, candlelight, flowers and soft jazz, ate less than patrons in a traditional Hardee's setting.
The diners left 18 percent more food on their plates and consumed about 175 fewer calories than those who ate in the standard setting.
Study authors Brian Wansink of Cornell University and Koert van Ittersum of the Georgia Institute of Technology say the diners in the revamped restaurant ate more slowly, talked more over the meal, and reported feeling "more satisfied and happier" than those who ate more quickly. Learn more at amsciepub.com by searching "restaurant lighting."