College Hunting? Campus Visits Help You 'Demonstrate Interest'


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College Transitions

Hardly a day goes by when something in the news is not described as “Orwellian.” Whether in reference to the government’s latest surveillance efforts or the latest app for your smart phone that is secretly mining your personal information and selling it to advertisers, the term has become nearly inescapable. Its proliferation is a sign of the computerized, information-saturated times in which we live, and that surveillance is visible in our everyday lives. Amazon.com seems to know magicallwhen we need to order more toothpaste. The UPS driver delivering your resupply of Colgate is being monitored by his employers every time he puts his seatbelt on, backs up the truck, or gets an electronic signature. Of course, it is only a matter of time before drones completely take over package delivery, a change that may be more Asimovian than Orwellian.

In this climate, it should be of little surprise that a flavor of 1984 has entered the college admissions game. So, you ask, what exactly is Dean Big Brother watching? In this case, it’s the level of “demonstrated interest” you show toward a college. Are you their pal on social media sites? Did you visit the campus in person? Have you emailed an admissions rep to ask questions or introduce yourself? At the majority of colleges and universities today, this information is being tracked, recorded, and can actually factor into a school’s decision about whether to admit or deny an applicant.

The importance of “demonstrated interest” by the numbers

According to a recent NACAC (National Association of College Admission Counseling) survey, 20 percent of colleges and universities consider demonstrated interest as “very important” to a student’s application, the highest such distinction on the survey’s scale. More ballyhooed application components such as essays and counselor/teacher recommendations actually rated at the same level or lower in terms of importance. With another 34 percent of institutions assigning “considerable importance” to demonstrated interest, the percentage of schools who strongly value a little attention from applicants is 54 percent, a higher total than that of class rank, the interview, or extracurricular activities. 

This emphasis on demonstrated interest is a relatively new phenomenon.  Back in 2003, just 7 percent of schools identified interest as being a highly important factor and a decade earlier in 1993, the category did not even exist.

What type of colleges are in the 54 Percent?

Less than elite private colleges and universities comprise the majority of schools in this group. Most public institutions employ a largely formula-driven admissions process that accounts for little more than grades, test scores, and on occasion, extracurricular activities. In addition, public colleges can often rely on many in-state residents (who seek affordable education) to meet enrollment targets. Similarly, elite private universities always attract more highly qualified applicants than they are able to accommodate, so they rarely have to worry about filling their classrooms or coffers. Less selective and moderately selective privates, on the other hand, have to worry about their yield rate (the percentage of admitted students who enroll) and the impact a low yield rate can have on their revenue and rankings. Institutions with a low yield rate typically have to inflate their acceptance rates and admit students with less than desirable credentials — both have negative influence on a college’s standing in U.S. News and other publications. To make matters worse, the growing popularity of the Common Application and other streamlined tools have enabled students to apply to more colleges. As a result, colleges are finding it increasingly difficult to determine which applicants are actually serious about enrolling. For this reason, many institutions are now looking to signs of demonstrated interest to determine which students are likely to attend and, ultimately, which students they should admit. Just as your fifth-choice prom date doesn’t want to know that he/she was a distant back-up, schools don’t appreciate this feeling either. They want to feel wanted. Below are five tips on how to make every school on your list feel like the belle of the ball.

1. Email your admissions counselor: At most colleges, there will be one counselor responsible for reviewing applications from students in your region of the country. It’s typically, with some clever Googling, pretty easy to find your assigned counselor on any institution’s admission website.  Once you find your counselor, send a brief email introducing yourself and describing your interests in the institution. An introductory email also presents a great opportunity to ask questions related to the admissions process or a particular academic program. It is also an ideal time to show that you’ve done your research on their school by asking targeted questions about unique aspects of their campus or academic program. Remember, keep it brief. They don’t need to know your life story or your thoughts on Cartesian dualism—just the fact that you are a high school student who is interested in their school.

2. Complete an online information request form: Just about every college in the world features a page on its admission website where prospective students can request general information, subscribe to the college’s blog or admission newsletter, and/or indicate academic programs/activities that are especially appealing. They’ll likely send you piles of printed materials through snail mail which, whether you carefully peruse or toss directly into the recycle bin, will serve the purpose of communicating interest.

3. Visit campus:  Campus visits may be the strongest indicator of interest, and allows you to become intimately acquainted with a particular college. Anyone can click on a website but only the truly interested will make the effort to travel. While there, make every effort to schedule an interview or informal meeting with your admissions counselor. Connecting in-person with an admissions officer provides you the opportunity to show your counselor that you are more than just your grades and test scores and, of course, gets you brownie points when they calculate your so-called interest quotient.

4. Attend admissions events in your area:  If an admissions representative from a prospective college visits your high school for an information session or college fair, make it a point to be there, and be sure to introduce yourself. If you are interested enough in a school to apply, you should definitely be interested enough to meet a rep who has traveled (sometimes across the country) right to your backyard. Afterward, send a brief thank-you email. Yes, their mailboxes are likely full of perfunctory thank-you emails — yours may even be funneled to a special folder in their email exclusively for perfunctory thank-yous. The important thing is that …you guessed it, it shows that you are genuinely interested.

5. Connect on Social Media: More schools are offering applicants the chance to create an online admissions profile where they can submit and track their online application, schedule a campus tour, and interact with college staff via Facebook, Twitter and other social media.  Take a minute to create an admissions profile at each of your target colleges, and if possible, provide detailed information about your academic and extracurricular interests. It won’t take any more time to connect with a college on social media than it did to retweet Katy Perry’s latest deep thoughts about eating tacos on the beach (believe it or not, this is an actual message which was retweeted by over 13,000 people).

Don’t go overboard

It’s nice to “like” someone’s Facebook post when it resonates with you. It’s weird to “like” every single post and picture on their entire account. The line between showing interest and stalking to the point of a full on creep-out is a fine one, but there are clear divisions. To put it in movie terms, you want to be more like Hugh Grant buying someone flowers and chocolate in a romantic comedy and less like Robert Deniro in Taxi Driver — shirtless, sporting a serial-killer mohawk, and repeatedly screaming “You lookin’ at me?” into the mirror.

Many guidance counselors and students resent the entire concept of “demonstrated interest” and see it as further evidence of the corporatization of college admissions. While they’re correct, our recommendation is to just give in and play the game — it’s simple enough and won’t take too much of your time. Plus, there’s a darn good chance you’ll learn more about your prospective institutions through this process, an outcome that will benefit both you and Big Brother.

College Transitions is a team of college planning experts committed to guiding families through the college admissions process. As counselors and published higher education researchers, we aim to bring perspective (and some sanity) to college planning, and we strive to provide students with the support they need to enroll and succeed at a college that is right for them. Please visit our website—www.collegetransitions.com—to learn more.

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About this Blog

College Transitions

Expert advice for finding the right fit


About This Blog

College Transitions is a team of college planning experts committed to guiding families through the college admissions process. As counselors and published higher education researchers, we aim to bring perspective (and some sanity) to college planning, and we strive to provide students with the support they need to enroll and succeed at a college that is right for them. Learn more at collegetransitions.com

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Calendar

November 2017

Step back in time with a 19th-century costumed interpreter and watch the millstones at work grinding corn into meal. Registration encouraged online. Tickets available at the...

Cost: $5/adult, $3 ages 7-16. Free for ages 6 and younger

Where:
Historic Yates Mill County Park
4620 Lake Wheeler Rd.
Raleigh, NC
View map »


Telephone: 919-856-6675
Website »

More information

Celebrate the wonderful world of exotic animals and reptiles. Enjoy live specimens, presentations, raffles, vendors and much more. Purchase tickets online.  

Cost: $12 ages 13 and older, $5 ages 5-12.

Where:
N.C. State Fairgrounds, Kerr Scott Building
1025 Blue Ridge Rd.
Raleigh, NC
View map »


Website »

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Take part in a class that teaches individualized ways to foster motor development for your child. Learn about tummy time alternatives, best positions for your baby, how to help your child learn to...

Cost: $18

Where:
Open Arts
1222 Copeland Oaks Dr.
Morrisville, NC  27560
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Sponsor: Babies On The MOVE
Contact Name: Rebecca Quinones
Website »

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Join Mindful Families of Durham, a Buddhist-inspired spiritual community that supports area parents, caregivers, and their children in the practice of mindfulness and the understanding of the...

Cost: Free

Where:
Erwin Road
Durham, NC  27705
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Sponsor: Mindful Families of Durham
Contact Name: Adam, Laura, Josh, Sumi
Website »

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Take part in a class that teaches individualized ways to foster motor development for your child. Learn about carry positions, best positions for your baby, how to help your child learn to crawl,...

Cost: $18

Where:
Open Arts
1222 Copeland Oaks Dr.
Morrisville, NC  27560
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Sponsor: Babies On The MOVE
Contact Name: Rebecca Quinones
Website »

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Kicks off the holiday season with local art, music, food, and family activities at various locations in Durham’s historic downtown district. Presented by the Durham Arts Council with support...

Cost: Free and open to the public.

Where:
Downtown Durham
120 Morris St.
Durham, NC  27701
View map »


Sponsor: Durham Arts Council
Telephone: 919-560-2719
Contact Name: Susan Tierney
Website »

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Participants develop their naturalist skills and understanding of local nature. Ages 5-8 with parent. Register online.

Cost: $8/resident, $10/nonresident

Where:
Stevens Nature Center/Hemlock Bluffs
2616 Kildaire Farm Rd.
Cary, NC
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Telephone: 919-387-5980
Website »

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Celebrate the natural world and where favorite Thanksgiving foods come from. Make a craft. All ages with adult. Register online.

Cost: $1/person

Where:
Crowder District Park
4709 Ten-Ten Rd.
Apex, NC
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Telephone: 919-662-2850
Website »

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Search the preserve for hidden holiday-themed clues and learn about native wild turkeys. Make a turkey decoration. Ages 5 and older with parent. Register online. Choose course code...

Cost: $1/person

Where:
Horseshoe Farm Nature Preserve
2900 Horse Shoe Farm Rd.
Wake Forest, NC
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Website »

More information

Search for salamanders, owls and more. Ages 10-13. Register online.

Cost: $12/resident, $16/nonresident

Where:
Stevens Nature Center/Hemlock Bluffs
2616 Kildaire Farm Rd.
Raleigh, NC
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Telephone: 919-387-5980
Website »

More information

Park West Village hosts Winter Wonderland in the District. This year’s event will take place the weekend of November 17th. Take the family to enjoy train rides, magical winter lights, live...

Cost: Free; $5 donation for sledding

Where:
Park West Village
3400 Village Market Place
Morrisville, NC  27560
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Telephone: 919-234-6710
Contact Name: Conner Dixon
Website »

More information

See ponies, hunters and jumpers compete in an event that benefits Duke Children's Hospital. Visit the website for hours and fees.

Cost: See website for fees

Where:
Gov. James B. Hunt Horse Complex
4601 Trinity Rd.
Raleigh, NC
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Website »

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Children ages 18 months-4 years and their parents enjoy free creative movement and music classes. The creative movement class focuses on the development of gross motor skills and...

Cost: Free

Where:
Saint Raphael Preschool
5801 Falls of Neuse Rd.
Raleigh, NC  27615
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Sponsor: St. Raphael Preschool
Telephone: 919-865-5725
Contact Name: Sarah Rapp
Website »

More information

Make crafts celebrating turkeys. All ages with adult. Meet at the Cardinal Shelter. Registration not required. 

Cost: Free

Where:
Crowder District Park
4709 Ten-Ten Rd.
Apex, NC
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Telephone: 919-662-2850
Website »

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Children ages 18 months-4 years and their parents enjoy free creative movement and music classes. The creative movement class focuses on the development of gross motor skills and...

Cost: Free

Where:
Saint Raphael Preschool
5801 Falls of Neuse Rd.
Raleigh, NC  27615
View map »


Sponsor: St. Raphael Preschool
Telephone: 919-865-5725
Contact Name: Sarah Rapp
Website »

More information

Kids ages 6 and younger enjoy stories. Take part in an optional arts and crafts session after storytime for $5.

Cost: Free

Where:
Read With Me Book Shop
111 E. Hargett St., $110
Raleigh, NC  27601
View map »


Website »

More information

Learn what it was like to be a kid at the first Thanksgiving. Play games and make a food collage. Choose either the 10:30-noon and 2-3:30 p.m. session. Ages 7 and older. Register online.

Cost: $6/child

Where:
Historic Yates Mill County Park
4620 Lake Wheeler Rd.
Raleigh, AL
View map »


Telephone: 919-856-6675
Website »

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Toddler Time is a special time for ages 5 and younger to bounce under the supervision of their parents, and without interference from the big kids. Purchase tickets online.

Cost: $7-$10

Where:
Sky Zone Durham
1720 Guess Rd., Ste. 90
Durham, NC  27701
View map »


Website »

More information

Children ages 18 months-4 years and their parents enjoy free creative movement and music classes. The creative movement class focuses on the development of gross motor skills and...

Cost: Free

Where:
Saint Raphael Preschool
5801 Falls of Neuse Rd.
Raleigh, NC  27615
View map »


Sponsor: St. Raphael Preschool
Telephone: 919-865-5725
Contact Name: Sarah Rapp
Website »

More information

Explore the woods and shoreline for signs of nature and collect treasures to make a craft. Take a full water bottle, snack and a bag lunch. Ages 6-11. Meet at the Cypress Shelter. Advance...

Cost: $16/child

Where:
Harris Lake County Park
2112 County Park Dr.
New Hill, NC  27562
View map »


Sponsor: Harris Lake County Park
Telephone: 919-387-4342
Contact Name: Jackie Trickel
Website »

More information

Kids ages 6 and younger enjoy stories. Take part in an optional arts and crafts session after storytime for $5.

Cost: Free

Where:
Read With Me Book Shop
111 E. Hargett St., $110
Raleigh, NC  27601
View map »


Website »

More information

Listen for the sound of silver bells and climb aboard in your pajamas for a first-class journey on the Polar Express. Come early to meet Santa and enjoy kid-friendly activities and a traditional...

Cost: $14-$29

Where:
Meymandi Concert Hall
2 E. South St.
Raleigh, NC  27601
View map »


Website »

More information

Athletes improve their flexibility, balance, joint mobility, as well as body and breath awareness. Special attention will be paid to core strength and posture and its importance in performance and...

Cost: Call for fees

Where:
Little Guru Kids Yoga and Creative Arts
215 Glenwood Avenue, Suite A
Raleigh, NC  27603
View map »


Sponsor: Little Guru Kids Yoga
Telephone: 919-345-5873
Contact Name: Jen Bluestone
Website »

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Children ages 18 months-4 years and their parents enjoy free creative movement and music classes. The creative movement class focuses on the development of gross motor skills and...

Cost: Free

Where:
Saint Raphael Preschool
5801 Falls of Neuse Rd.
Raleigh, NC  27615
View map »


Sponsor: St. Raphael Preschool
Telephone: 919-865-5725
Contact Name: Sarah Rapp
Website »

More information

Show More...
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Celebrate what you're thankful for. Play a game and make a pine cone turkey craft. All ages with adult. Drop-in program. Registration not required.

Cost: Free

Where:
Historic Yates Mill County Park
4620 Lake Wheeler Rd.
Raleigh, NC
View map »


Telephone: 919-856-6675
Website »

More information

Shop more than 20 local vendors offering amazing gifts this holiday season. Enjoy daily raffles with proceeds benefiting local animal rescue Paws in the City. Kids can enjoy crafts...

Cost: Free

Where:
Cary Crossroads
333 Crossroads Blvd
Cary, NC  27518
View map »


Website »

More information

Children ages 18 months-4 years and their parents enjoy free creative movement and music classes. The creative movement class focuses on the development of gross motor skills and...

Cost: Free

Where:
Saint Raphael Preschool
5801 Falls of Neuse Rd.
Raleigh, NC  27615
View map »


Sponsor: St. Raphael Preschool
Telephone: 919-865-5725
Contact Name: Sarah Rapp
Website »

More information

A wonderfully kid-paced hour featuring music, play and dancing with toddler stars singing on the mic at Cotton's gently amplified & participatory music show. Children delight in...

Cost: Free with admission

Where:
Pump It Up Raleigh
10700 World Trade Blvd, #112
Raleigh, NC  27617
View map »


Sponsor: Pump it Up
Telephone: 919-828-3344
Contact Name: Owner/manager Kellie Paterson McHugh
Website »

More information

Read the story by Karma Wilson and make a Thanksgiving-themed craft. All ages. Registration not required.

Cost: Free

Where:
Historic Yates Mill County Park
4620 Lake Wheeler Rd.
Raleigh, AL
View map »


Telephone: 919-856-6675
Website »

More information

See a contemporary re-imagination of Tchaikovky's timeless music. Purchase tickets online.

Cost: $35-$55

Where:
Durham Performing Arts Center
123 Vivian St.
Durham, NC  27701
View map »


Website »

More information

See the classic holiday story brought to life onstage featuring favorite characters Santa and Mrs. Claus, Hermey the Elf, Bumble the Abominable Snow Monster, Clarice, Yukon Cornelius and...

Cost: $15 and up

Where:
Fletcher Theater
2 E. South St.
Raleigh, NC  27601
View map »


Website »

More information

See the classic holiday story brought to life onstage featuring favorite characters Santa and Mrs. Claus, Hermey the Elf, Bumble the Abominable Snow Monster, Clarice, Yukon Cornelius and...

Cost: $15 and up

Where:
Fletcher Theater
2 E. South St.
Raleigh, NC  27601
View map »


Website »

More information

See a contemporary re-imagination of Tchaikovky's timeless music. Purchase tickets online.

Cost: $35-$55

Where:
Durham Performing Arts Center
123 Vivian St.
Durham, NC  27701
View map »


Website »

More information

Catch this comedy classic on the big screen—as the symphony plays the charming and delightful score by John Williams live. Purchase tickets online.

Cost: $14-$29

Where:
Meymandi Concert Hall
2 E. South St.
Raleigh, NC  27601
View map »


Website »

More information

Show More...
Show Less...

Fit & Able Productions presents the Turkey Chase trail festival at Umstead Park. Take part in a 5K, 10K or 20K. After the race, enjoy fruit, brownies and other...

Cost: $25-$45

Where:
Umstead Park
8801 Glenwood Ave.
Raleigh, NC  27617
View map »


Sponsor: Fit and Able Productions
Telephone: 919-673-4689
Contact Name: Travis
Website »

More information

Celebrate what you're thankful for. Play a game and make a pine cone turkey craft. All ages with adult. Drop-in program. Registration not required.

Cost: Free

Where:
Historic Yates Mill County Park
4620 Lake Wheeler Rd.
Raleigh, NC
View map »


Telephone: 919-856-6675
Website »

More information

Toddler Time is a special time for ages 5 and younger to bounce under the supervision of their parents, and without interference from the big kids. Purchase tickets online.

Cost: $7-$10

Where:
Sky Zone Durham
1720 Guess Rd., Ste. 90
Durham, NC  27701
View map »


Website »

More information

Shop more than 20 local vendors offering amazing gifts this holiday season. Enjoy daily raffles with proceeds benefiting local animal rescue Paws in the City. Kids can enjoy crafts...

Cost: Free

Where:
Cary Crossroads
333 Crossroads Blvd
Cary, NC  27518
View map »


Website »

More information

The Raleigh Boychoir makes an appearance before its big Christmas concert.

Cost: Free

Where:
Quail Ridge Books
4209-100 Lassiter Mill Rd.
Raleigh, NC  27609
View map »


Website »

More information

Kids ages 6 and younger enjoy stories. Take part in an optional arts and crafts session after storytime for $5.

Cost: Free

Where:
Read With Me Book Shop
111 E. Hargett St., $110
Raleigh, NC  27601
View map »


Website »

More information

See the classic holiday story brought to life onstage featuring favorite characters Santa and Mrs. Claus, Hermey the Elf, Bumble the Abominable Snow Monster, Clarice, Yukon Cornelius and...

Cost: $15 and up

Where:
Fletcher Theater
2 E. South St.
Raleigh, NC  27601
View map »


Website »

More information

Take a 30-minute tour to view the main power drive and milling machinery. Tickets available inside the park's visitor center. Online registration encouraged.

Cost: $5/adult, $3 ages 7-16. Free for ages 6 and younger

Where:
Historic Yates Mill County Park
4620 Lake Wheeler Rd.
Raleigh, NC
View map »


Telephone: 919-856-6675
Website »

More information

Explore the historic nature of Leigh Farm Park with a friendly guide. Venture inside the historic farmhouse while being captivated by tales about life at Leigh Farm throughout the years.

Cost: Free

Where:
Leigh Farm Park
370 Leigh Farm Rd.
Durham, NC  27707
View map »


Sponsor: Durham Parks and Recreation
Telephone: 919-560-1116
Contact Name: Natalya Buckel
Website »

More information

See the classic holiday story brought to life onstage featuring favorite characters Santa and Mrs. Claus, Hermey the Elf, Bumble the Abominable Snow Monster, Clarice, Yukon Cornelius and...

Cost: $15 and up

Where:
Fletcher Theater
2 E. South St.
Raleigh, NC  27601
View map »


Website »

More information

Catch this comedy classic on the big screen—as the symphony plays the charming and delightful score by John Williams live. Purchase tickets online.

Cost: $14-$29

Where:
Meymandi Concert Hall
2 E. South St.
Raleigh, NC  27601
View map »


Website »

More information

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Show Less...
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