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back BLACK TYPE on color ads:
Set in BLACK INK only. Do not use 4 colors mixed to black or it will print looking muddy or fuzzy.
SMALL TYPE:
To preserve legibility, small color type of 7 pt. or smaller should not be composed of two or more colors. Convert to larger point size or
use only one ink color
SMALL TEXT REVERSED ON A 4-COLOR BACKGROUND:
Type smaller than 12 points should not be reversed on a four-color background. Type smaller than 10 points should not even be
reversed on a single-color background. Use BOLD and SANS SERIF fonts only for reverse type (such as Helvetica or Ariel).
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