Advertising Specifications

  
 Tips for Type Legibility                                                                                                                    
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  BLACK TYPE on color ads:
  Set in BLACK INK only. Do not use 4 colors mixed to black or it will print looking muddy or fuzzy.


  
SMALL TYPE:
  To preserve legibility, small color type of 7 pt. or smaller should not be composed of two or more colors. Convert to larger point size or
  use only one ink color


  
SMALL TEXT REVERSED ON A 4-COLOR BACKGROUND:
  
Type smaller than 12 points should not be reversed on a four-color background. Type smaller than 10 points should not even be
  reversed on a single-color background. Use BOLD and SANS SERIF fonts only for reverse type (such as Helvetica or Ariel).


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