Photoshop Files                                                                                                                             back

 ALL B&W AND COLOR PHOTOS:
 Size image correctly and crop before putting them into your ad layout.
 Set to 300 DPI (no higher or files get too large!)

  BLACK & WHITE:
  Make sure it is set to “Grayscale” or “Black Ink” only. NOT RGB.

  BLACK and WHITE IMAGES:
  Lighten your dark photos.

  There are 3 KEYS to a good photo:

• Brighten Midtones
• Add Contrast
• Sharpen, Sharpen, Sharpen.*
  

  ADJUST FOR DOT GAIN:
  The most common problem for photos in newsprint is DOT GAIN. Dot gain occurs when the ink goes on the paper and spreads, like a
  magic marker does on paper. It may look nice on the screen, but that will not show how it actually will print. There is a 33% dot gain in
  newsprint, which means you must lighten your image 33% to compensate.

  COLOR IMAGES:
  MAKE YOUR PHOTOS “POP”
  COLOR IMAGE: Must be set to process CMYK. NO RGB.

  There are 3 KEYS to a good COLOR photo:

• Brighten Midtones
• Add Contrast
• Sharpen, Sharpen, Sharpen.*
  

  * Note: If using Photoshop, use the UNSHARP MASK tool to sharpen. DO NOT sharpen more than once.