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- For color ads, ALWAYS use process CMYK (Cyan, Magenta, Yellow, Black).
- NEVER USE RGB color.
- If the ad is supposed to run in B&W in the paper, and it is in color, CONVERT the ad to grayscale or B&W before sending it.
- Do NOT USE 4-color CMYK (registration) blacks for black type. Use BLACK ink only.
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